Workable Nairobi

client
WebGeniusLab - Creative Agency
team
Kate Chee - Planning Denis Ford - Marketing
services
Finantial Counsulting, Planning & Marketing
category
Startup

Workable Nairobi

Brief:

To engage with member clients and encourage office tours by external target audiences, as well as to increase awareness of the Workable brand and its product offering.

What We Did:

  • Moderated  a discussion addressed by a renowned venture capital player from the USA.
  • Organised a panel discussion featuring guest speakers, including a local company that had recently secured venture capital, moderated by the East African Venture Capital Association.
  • Incorporated interactive elements such as Q&A sessions and invited case studies to foster engagement and participation.

Results:

  • Member clients were engaged through the event, fostering relationships and encouraging office tours by external target audiences.
  • Awareness of the Workable brand and its product offering increased as a result of the Talk event and panel discussion.
  • Attendees gained valuable insights from the renowned venture capital player and the panel discussion, enhancing their understanding of the venture capital landscape and potential opportunities.
  • Positive feedback from participants indicated satisfaction with the event’s content and format, highlighting its effectiveness in achieving the intended objectives.

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