Syngenta
Syngenta
Brief:
The objective was to engage critical decision-makers (farm managers and technical directors) in flower farms to promote Syngenta’s ornamental pest control products.
What We Did:
- Developed a farmer training workshop focusing on the control of nematodes, involving managers and technical directors, with the participation of senior scientists from ICIPE (International Centre of Insect Physiology and Ecology) and the University of Nairobi.
- Conducted training presentations by ICIPE scientists to provide insights into nematode control strategies and techniques.
- Arranged a live demonstration by Syngenta product specialists at a flower propagation farm to showcase the effectiveness of Syngenta’s ornamental pest control products in real-world conditions.
- Facilitated an interactive Q&A session to address queries and concerns from participants, fostering engagement and understanding.
- Invited pledges for individualised farm visits to offer tailored solutions to specific pest control challenges faced by flower farms.
Results:
- The farmer training workshop provided a platform for engaging key decision-makers in the flower farming sector, promoting awareness and understanding of Syngenta’s ornamental pest control products.
- Attendees gained valuable insights from the training presentations by ICIPE scientists, enhancing their knowledge of nematode control strategies and techniques.
- The live demonstration by Syngenta product specialists offered participants a firsthand experience of the efficacy of Syngenta’s products, building confidence and trust in the brand.
- The interactive Q&A session facilitated dialogue and clarification of doubts, addressing participants’ concerns and ensuring a comprehensive understanding of the products and their applications.
- Pledges for individualised farm visits indicated a willingness among participants to explore further collaboration and solutions tailored to their specific pest control needs, fostering long-term engagement and partnership with Syngenta.
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