Kentrade
client
WebGeniusLab - Creative Agencyteam
Kate Chee - Planning Denis Ford - Marketingservices
Finantial Counsulting, Planning & Marketingcategory
MarketingKentrade
Brief:
To develop a comprehensive communication strategy, ensuring their brand messaging resonated with their target audience.
What We Did:
- Conducted thorough research to understand their target audience, market dynamics, and brand positioning.
- Developed a comprehensive communication strategy tailored to Kentrade’s goals, objectives, and target audience.
- Aligned the messaging framework with the companyâs brand identity, values, and positioning, ensuring consistency and authenticity across all communication channels.
- Implemented the strategy through strategic planning, content development, channel selection, and campaign execution to effectively reach and engage the target audience.
Results:
- The comprehensive communication strategy successfully enhanced Kentrade’s brand visibility and resonance with its target audience.
- Improved brand perception and credibility among key stakeholders, including clients, partners, and industry peers.
- Increased awareness and understanding of Kentrade’s mission, services, and value proposition, leading to enhanced market positioning and competitiveness.
- Strengthened relationships with stakeholders through effective communication and engagement initiatives, fostering long-term loyalty and advocacy for the Kentrade brand.
"We were thoroughly impressed with the communications strategy plan provided. It was comprehensive, insightful, and tailored perfectly to our needs. The level of professionalism and expertise demonstrated exceeded our expectations, leading to significant improvements in our communication efforts."
Fresh Life Initiative
"The event moderation services provided were outstanding. The moderator was engaging, professional, and seamlessly managed the flow of the event. Their expertise ensured a smooth and enjoyable experience for all participants."
Workable
"The media training sessions were incredibly valuable, offering practical and actionable insights that boosted our team's confidence and effectiveness. Additionally, the moderation of multiple industry events was executed flawlessly, with a keen ability to facilitate discussions and keep the audience engaged throughout each event"
Bamburi
"The moderation services provided were exceptional, ensuring our events were well-organized and engaging for all participants. Additionally, the report making services were meticulous and insightful, capturing the essence of our discussions and delivering comprehensive reports that have been invaluable for our follow-up actions."
SNV
Creative Director"The communication strategy services provided were transformative for our business. The innovative approach and expert execution significantly enhanced our online presence and engagement."
Hemingways
"The services provided were exceptional from start to finish. The team demonstrated outstanding creativity and professionalism, delivering a compelling and high-quality documentary that exceeded our expectations. We were thoroughly impressed with the final product."
UNESCO
"The media training services were outstanding, equipping our team with the skills and confidence needed to excel in media interactions. The sessions were highly informative, practical, and tailored to our specific needs. We saw immense improvements in our media engagements."
Kenya Airways
"We were thoroughly impressed with the moderation services provided, particularly during the panel discussions. The moderator adeptly facilitated meaningful conversations, ensuring all voices were heard and valuable insights were shared. Their expertise and professionalism greatly contributed to the success of our events."
Syngenta
"The services provided were exceptional. The moderator (Eric Latiff) skillfully navigated discussions, fostering productive dialogue and maintaining audience engagement. Additionally, the media management ensured smooth handling of press interactions, resulting in positive coverage and enhanced reputation for our organization. We're grateful for their expertise and professionalism."
EAPI
"The team's expertise and strategic approach resulted in a well-crafted plan that perfectly aligned with our goals and objectives. Their guidance and support have been invaluable in enhancing our communication efforts and achieving measurable success."
Kentrade
"The services provided for organizing and moderating our stakeholders engagement and advocacy meeting were exemplary. From meticulous planning to seamless execution, the team ensured a highly productive and impactful event. Their expertise in fostering constructive dialogue and managing diverse perspectives contributed significantly to the success of our advocacy efforts."